Legal
Privacy Policy
How Fidahusain Trading LLC collects, uses, and protects your personal information.
Last updated:
1. Introduction
Fidahusain Trading LLC ("we", "our", or "us"), a company registered in Dubai, United Arab Emirates, operates the website at fidahusain.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site or contact us for wholesale inquiries.
We are committed to protecting your privacy and complying with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) for visitors from the European Economic Area, and the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection.
By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Site.
2. Data Controller
The data controller responsible for your personal data is:
3. Information We Collect
We collect the following categories of personal data:
3.1 Information You Provide
- Contact & Inquiry Forms: Name, company name, country, email address, WhatsApp number, and message content when you submit a wholesale inquiry or partner application.
- Account Registration: Name, email address, and password when you create a customer account to access the product catalog.
3.2 Information Collected Automatically
- Usage Data: Pages visited, time spent, referring URLs, browser type, device type, and operating system.
- IP Address: Collected for security, fraud prevention, and approximate geolocation (country level).
- Cookies & Analytics: We use Google Analytics 4 (GA4) to understand how visitors use our Site. GA4 uses cookies and similar tracking technologies. See Section 7 for details.
4. Legal Basis for Processing (GDPR)
For visitors from the European Economic Area (EEA), we process your personal data under the following legal bases:
| Purpose | Legal Basis |
|---|---|
| Responding to wholesale inquiries | Legitimate interests / Pre-contractual steps |
| Processing partner applications | Legitimate interests / Pre-contractual steps |
| Managing customer accounts | Contract performance |
| Website analytics (GA4) | Consent (cookie banner) |
| Security and fraud prevention | Legitimate interests |
| Legal compliance | Legal obligation |
5. How We Use Your Information
We use the information we collect to:
- Respond to wholesale inquiries and partner applications
- Provide access to our product catalog and pricing for registered customers
- Send transactional communications (inquiry confirmations, account notifications)
- Improve the Site's content, functionality, and user experience
- Detect and prevent fraud, abuse, and security incidents
- Comply with legal obligations under UAE and applicable international law
- Analyse aggregate usage patterns to understand our audience (via GA4)
We do not sell, rent, or trade your personal data to third parties for marketing purposes.
8. International Data Transfers
Our servers are located in the European Union / United States (via our hosting provider). When we transfer personal data from the EEA to countries outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or we rely on adequacy decisions where applicable.
9. Data Retention
We retain personal data for as long as necessary to fulfil the purposes described in this policy:
- Inquiry / contact form data: Up to 3 years from the date of last contact, unless a business relationship is established.
- Customer account data: For the duration of the account, plus 2 years after account closure.
- Analytics data: As configured in Google Analytics (default 14 months for user-level data).
- Legal / compliance records: As required by UAE commercial law (typically 5–10 years).
10. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
Right of Access
Request a copy of the data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete data.
Right to Erasure
Request deletion of your data ("right to be forgotten").
Right to Restriction
Request that we limit how we process your data.
Right to Portability
Receive your data in a structured, machine-readable format.
Right to Object
Object to processing based on legitimate interests.
Withdraw Consent
Withdraw consent at any time where processing is consent-based.
Lodge a Complaint
File a complaint with your local data protection authority.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before processing your request.
11. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted data transmission (HTTPS/TLS), hashed password storage, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
12. Children's Privacy
Our Site is intended for business-to-business (B2B) use by adults. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has provided us with personal data, please contact us and we will delete it promptly.
13. Third-Party Links
Our Site may contain links to third-party websites (e.g. Amazon UAE, Noon, WhatsApp). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes constitutes acceptance of the updated policy.
15. Contact Us
For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
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